Privacy Policy

MotorNewWay is operated by Kevin Egan, who is the data controller. Privacy questions and requests can be sent to support@motornewway.ie.

When you create an account we store your email address and sign-in credentials through our authentication provider, plus a profile containing your display name, seller type (private or trade), county and your price-drop alert preference. You can sign up with an email address and password or with Google. Your email address is not shown on your adverts.

If you choose to add a phone number for buyers, it is stored separately from your public profile and is never included in advert data sent to browsers. A buyer only sees a “Call seller” option when you have added a number and switched calls on, and the number is looked up on our server at the moment it is needed.

An advert contains the details you enter: make, model, year, price, mileage, fuel, transmission, engine, body, colour, county, town, NCT and tax expiry, previous owners and your description, along with the seller name shown on the advert.

• Registration number: stored in a private, owner-only record. It is shown publicly only if you switch on “Show registration on advert”. When it is hidden it is also excluded from AI-written descriptions.
• Registration lookup: if you tap “Look up”, the registration you typed is sent to an external Irish vehicle-data provider to return basic vehicle specifications. We do not store a copy of the provider’s response beyond the advert fields you accept.
• Photos: uploaded images are held in private storage. Photos of live and sold adverts are shown through short-lived links; photos of drafts and removed adverts are accessible only to you.

• Favourites: the adverts you save are linked to your account. Before you sign in, saved adverts are kept only in your own browser.
• Messages: conversations are stored so both participants can read them, and include the message text, timing and read status.
• Blocks: if you block someone, that choice is stored against your account.
• Safety reports: if you report an advert or a conversation, we store the reason, your note and a reference to what you reported so it can be reviewed.

If you use the AI advert writer, the advert details and photos you supply are sent to an AI provider to draft a description and suggestions, which you can edit before publishing. To prevent abuse we record that your account used the feature and when — the record holds no advert content. Fair-use limits apply (currently 10 generations per hour and 30 per day). Hidden registration details are excluded from what is sent.

You can delete your account from Account settings. Deletion requires you to re-enter your password, signs you out everywhere, hides your adverts immediately, deletes your photos and private records, and finally removes your sign-in account. After deletion:

• Shared messages you sent are anonymised (your sender identity is removed) and the remaining anonymised text is deleted 90 days after your account is deleted, so the other person’s conversation history is not destroyed mid-transaction.
• Safety reports and the evidence attached to them are kept for 12 months from the report or from the final moderation action, so repeat problems can still be recognised.
• Where a report is subject to a documented legal or safety hold, the related records are kept beyond those periods until the hold is lifted. Each hold records a reason and a reviewer.
• An anonymous deletion audit record is kept for 90 days. It contains only a reference number, the outcome and timestamps — no identity, no advert details, no photo references.
• An advert with shared conversation history may be kept as a fully scrubbed, hidden placeholder showing “Deleted user”, with photos, description, registration and location removed.

Expired records in each of these categories are removed automatically.

We do not sell your information. Your information is processed by the hosting and database platform that runs MotorNewWay, the AI provider used by the advert writer, and the Irish vehicle-data provider used by the registration lookup — each only for the purpose described above.

If you accept analytics cookies, Google Analytics 4 and Meta Pixel may also process information about your use of the site, where configured, as described below and in our Cookie Policy. These providers process information under their own privacy terms.

Google Analytics 4 (GA4) and Meta Pixel are loaded only where configured and after you explicitly accept analytics cookies. They measure page visits and limited actions, such as starting an advert, attempting to publish, starting or completing seller signup, and clicking the dealer callout. GA4 also records selected advert-sharing actions. Meta Pixel is used for advertising conversion measurement.

Our tracking code does not intentionally add names, email addresses, phone numbers, registrations or vehicle details to these events. Meta conversion events are sent without additional event parameters, and automatic button/form collection is disabled in our Pixel setup. This does not mean the providers receive no personal data: cookies, online identifiers, page information and network information such as IP addresses may be processed when their scripts run.

Optional tracking is based on your consent. If you decline or have not chosen, these scripts do not load. Claim-link pages are excluded from loading and pageview tracking. You can change your choice through Cookie settings in the footer; withdrawing consent stops our code sending further events and prevents these scripts loading on future visits. It does not automatically delete cookies or information already held by the providers.

Under the GDPR you can ask for a copy of your information, correct it, delete it, restrict or object to its use, and receive it in a portable form. Much of this is available directly in the app: edit your profile and adverts, remove listings, and delete your account. For anything else, contact support@motornewway.ie and we will respond within one month. You can also complain to the Irish Data Protection Commission.